Who we are

Our website address is: https://salemanthan.com.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Additional information

How we protect your data

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements

Privacy Policy

This privacy policy is an electronic record in the form of an electronic contract formed under the information technology act, 2000 and the rules made there under and the amended provisions pertaining to electronic documents / records in various statutes as amended by the information technology act, 2000. This privacy policy does not require any physical, electronic or digital signature.

This privacy policy is a legally binding document between you and sale manthan (both terms defined below). The terms of this privacy policy will be effective upon your acceptance of the same (directly or indirectly in electronic form, by clicking on the i accept tab or by use of the website or by other means) and will govern the relationship between you and sale manthan for your use of the website (defined below).

This document is published and shall be construed in accordance with the provisions of the information technology (reasonable security practices and procedures and sensitive personal data of information) rules, 2011 under information technology act, 2000; that require publishing of the privacy policy for collection, use, storage and transfer of sensitive personal data or information.

Please read this privacy policy carefully. By using the website, you indicate that you understand, agree and consent to this privacy policy. If you do not agree with the terms of this privacy policy, please do not use this website. You hereby provide your unconditional consent or agreements to sale manthan as provided under section 43a and section 72a of information technology act, 2000.

By providing us your information or by making use of the facilities provided by the website, you hereby consent to the collection, storage, processing and transfer of any or all of your personal information and non-personal information by sale manthan – online shopping site as specified under this privacy policy. You further agree that such collection, use, storage and transfer of your information shall not cause any loss or wrongful gain to you or any other person.

Sale manthan – online shopping site and its subsidiaries and affiliates and associate companies (individually and/ or collectively, “sale manthan “) is/are concerned about the privacy of the data and information of users (including sellers and buyers/customers whether registered or non-registered) accessing, offering, selling or purchasing products or services on sale manthan’s websites, mobile sites or mobile applications (“website”) on the website and otherwise doing business with sale manthan “associate companies” here shall have the same meaning as ascribed in companies act, 2013.

The terms “we” / “us” / “our” individually and collectively refer to each entity being part of the definition of sale manthan and the terms “you” /”your” / “yourself” refer to the users. This privacy policy is a contract between you and the respective sale manthan entity whose website you use or access or you otherwise deal with. This privacy policy shall be read together with the respective terms of use or other terms and condition of the respective sale manthan entity and its respective website or nature of business of the website.

Sale manthan has provided this privacy policy to familiarize you with:

  • The type of data or information that you share with or provide to sale manthan and that sale manthan collects from you;
  • The purpose for collection of such data or information from you
  • Sale manthan`s information security practices and policies
  • Sale manthan`s policy on sharing or transferring your data or information with third parties. This privacy policy may be amended / updated from time to time. Upon amending / updating the privacy policy, we will accordingly amend the date above. We suggest that you regularly check this privacy policy to apprise yourself of any updates. Your continued use of website or provision of data or information thereafter will imply. Your unconditional acceptance of such updates to this privacy policy.
  • Information collected and storage of such information: the “information” (which shall also include data) provided by you to sale manthan or collected from you by sale manthan may consist of “personal information” and “non-personal information”.
  • Personal information: personal information is information collected that can be used to uniquely identify or contact you. Personal information for the purposes of this privacy policy shall include, but not be limited to
    • Your user name along with your password,
    • Your name,
    • Your address,
    • Your telephone number,
    • Your e-mail address or other contact information,
    • Your date of birth,
    • Your gender,
    • Information regarding your transactions on the website, (including sales or purchase history),
    • Your financial information such as bank account information or credit card or debit card or other payment instrument details including otp,
    • Internet protocol address,
    • Any other items of ‘sensitive personal data or information` as such term is defined under the information technology (reasonable security practices and procedures and sensitive personal data of information) rules, 2011 enacted under the information technology act, 2000;
    • Identification code of your communication device which you use to access the website or otherwise deal with any sale manthan entity,
    • Any other information that you provide during your registration process, if any, on the website. Such personal information may be collected in various ways including during the course of you:
      • Registering as a user on the website,
      • Registering as a seller on the website,
      • Availing certain services offered on the website. Such instances include but are not limited to making an offer for sale, online purchase, participating in any online survey or contest, communicating with sale manthan`s customer service by phone, email or otherwise or posting user reviews on the items available on the website,
      • Otherwise doing business on the website or otherwise dealing with any sale manthan entity. We may receive personal information about you from third parties, such as social media services, commercially available sources and business partners. If you access website through a social media service or connect a service on website to a social media service, the information we collect may include your user name associated with that social media service, any information or content the social media service has the right to share with us, such as your profile picture, email address or friends list, and any information you have made public in connection with that social media service. When you access the website or otherwise deal with any sale manthan entity through social media services or when you connect any website to social media services, you are authorizing sale manthan to collect, store, and use and retain such information and content in accordance with this privacy policy.
  • Non-personal information: sale manthan may also collect information other than personal information from you through the website when you visit and / or use the website. Such information may be stored in server logs. This non-personal information would not assist sale manthan to identify you personally. This non-personal information may include:
    • Your geographic location,
    • Details of your telecom service provider or internet service provider,
    • The type of browser (internet explorer, firefox, opera, google chrome etc.),
    • The operating system of your system, device and the website you last visited before visiting the website,
    • The duration of your stay on the website is also stored in the session along with the date and time of your access, non-personal information is collected through various ways such through the use of cookies. Sale manthan may store temporary or permanent ‘cookies` on your computer. You can erase or choose to block these cookies from your computer. You can configure your computer`s browser to alert you when we attempt to send you a cookie with an option to accept or refuse the cookie. If you have turned cookies off, you may be prevented from using certain features of the website.
    • Ads: sale manthan may use third-party service providers to serve ads on sale manthan`s behalf across the internet and sometimes on the website. They may collect non-personal information about your visits to the website, and your interaction with our products and services on the website. Please do note that personal information and non personal information may be treated differently as per this privacy policy.

You Hereby Represent to Sale Manthan that:

  • The information you provide to sale manthan from time to time is and shall be authentic, correct, current and updated and you have all the rights, permissions and consents as may be required to provide such information to sale manthan
  • Your providing the information to sale manthan consequent storage, collection, usage, transfer, access or processing of the same shall not be in violation of any third party agreement, laws, charter documents, judgments, orders and decrees.
  • Sale manthan and each of sale manthan entities officers, directors, contractors or agents shall not be responsible for the authenticity of the information that you or any other user provide to sale manthan. You shall indemnify and hold harmless sale manthan and each of sale manthan entities officers, directors, contracts or agents and any third party relying on the information provided by you in the event you are in breach of this privacy policy including this provision and the immediately preceding provision above.
  • Your information will primarily be stored in electronic form however certain data can also be stored in physical form. We may store, collect, process and use your data in countries other than republic of india but under compliance with applicable laws. We may enter into agreements with third parties (in or outside of india) to store or process your information or data. These third parties may have their own security standards to safeguard your information or data and we will on commercial reasonable basis require from such third parties to adopt reasonable security standards to safeguard your information / data.
  • Purpose for collecting, using, storing and processing your information sale manthan collects, uses, stores and processes your information for any purpose as may be permissible under applicable laws (including where the applicable law provides for such collection, usage, storage or processes in accordance with the consent of the user) connected with a function or activity of each of sale manthan entities and shall include the following:
    • To facilitate your use of the website or other services of sale manthan entities;
    • To respond to your inquiries or fulfill your requests for information about the various products and services offered on the website;
    • To provide you with information about products and services available on the website and to send you information, materials, and offers from sale manthan ;
    • To send you important information regarding the website, changes in terms and conditions, user agreements, and policies and/or other administrative information;
    • To send you surveys and marketing communications that sale manthan believes may be of interest to you;
    • To personalize your experience on the website by presenting advertisements, products and offers tailored to your preferences;
    • To help you address your problems incurred on the website including addressing any technical problems;
    • If you purchase any product or avail of any service from the website, to complete and fulfil your purchase, for example, to have your payments processed, communicate with you regarding your purchase and provide you with related customer service;
    • For proper administering of the website;
    • To conduct internal reviews and data analysis for the website (e.g., to determine the number of visitors to specific pages within the website);
    • To improve the services, content and advertising on the website;
    • To provide value added services such as single sign on. Single sign on shall mean a session/user authentication process that permits a user to enter his/her name or mobile number or e-mail address or any combination thereof and password in order to access multiple websites and applications;
    • To facilitate seamless purchase experience while making a transaction by pre-populating the otp received through sms by you
    • To facilitate various programmes and initiatives launched by sale manthan or third party service providers and business associates
    • To analyze how our services are used, to measure the effectiveness of advertisements, to facilitating payments
    • To conducting academic research and surveys
    • To protect the integrity of the website;
    • To respond to legal, judicial, quasi-judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law;
    • To conduct analytical studies on various aspects including user behaviour, user preferences etc.;
    • To permit third parties who may need to contact users who have bought products from the website to facilitate installation, service and any other product related support;
    • To implement information security practices;
    • To determine any security breaches, computer contaminant or computer virus;
    • To investigate, prevent, or take action regarding illegal activities and suspected fraud,
    • To undertake forensics of the concerned computer resource as a part of investigation or internal audit;
    • To trace computer resources or any person who may have contravened, or is suspected of having or being likely to contravene, any provision of law including the information technology act, 2000 that is likely to have an adverse impact on the services provided on any website or by sale manthan ;
    • To enable a potential buyer or investor to evaluate the business of sale manthan (as further described in paragraph 8 of the privacy policy). [individually and collectively referred to as (“purposes”)] you hereby agree and acknowledge that the information so collected is for lawful purpose connected with a function or activity of each of the sale manthan entities or any person on their respective behalf, and the collection of information is necessary for the purposes.

Sharing and disclosure of your information

You hereby unconditionally agree and permit that sale manthan may transfer, share, disclose or part with all or any of your information, within and outside of the republic of india to various sale manthan entities and to third party service providers / partners / banks and financial institutions for one or more of the purposes or as may be required by applicable law. In such case we will contractually oblige the receiving parties of the information to ensure the same level of data protection that is adhered to by sale manthan under applicable law.

You acknowledge and agree that, to the extent permissible under applicable laws, it is adequate that when sale manthan transfers your information to any other entity within or outside your country of residence, sale manthan will place contractual obligations on the transferee which will oblige the transferee to adhere to the provisions of this privacy policy.

You unconditionally agree and permit sale manthan to access and read your sms to auto fill or prepopulate ‘otp’ while making a transaction and to validate your mobile number.

Sale manthan may share statistical data and other details (other than your personal information) without your express or implied consent to facilitates various programmes or initiatives launched by sale manthan , its affiliates, agents, third party service providers, partners or banks & financial institutions, from time to time. We may transfer/disclose/share information (other than your personal information) to those parties who support our business, such as providing technical infrastructure services, analyzing how our services are used, measuring the effectiveness of advertisements, providing customer / buyer services, facilitating payments, or conducting academic research and surveys. These affiliates and third party service providers shall adhere to confidentiality obligations consistent with this privacy policy. Notwithstanding the above, we use other third parties such as a credit/debit card processing company, payment gateway, pre-paid cards etc. To enable you to make payments for buying products or availing services on sale manthan when you sign up for these services, you may have the ability to save your card details for future reference and faster future payments. In such case, we may share your relevant personal information as necessary for the third parties to provide such services, including your name, residence and email address. The processing of payments or authorization is solely in accordance with these third parties policies, terms and conditions and we are not in any manner responsible or liable to you or any third party for any delay or failure at their end in processing the payments.

Sale manthan may also share personal information if sale manthan believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of various terms and conditions or our policies.

We reserve the right to disclose your information when required to do so by law or regulation, or under any legal obligation or order under law or in response to a request from a law enforcement or governmental agency or judicial, quasi-judicial or any other statutory or constitutional authority or to establish or exercise our legal rights or defend against legal claims.

You further agree that such disclosure, sharing and transfer of your personal information and non-personal information shall not cause any wrongful loss to you or to any third party, or any wrongful gain to us or to any third party.

Links to third party websites

Links to third-party advertisements, third-party websites or any third party electronic communication service may be provided on the website which are operated by third parties and are not controlled by, or affiliated to, or associated with, sale manthan unless expressly specified on the website.

Sale manthan is not responsible for any form of transmission, whatsoever, received by you from any third party website. Accordingly, sale manthan does not make any representations concerning the privacy practices or policies of such third parties or terms of use of such third party websites, nor does sale manthan control or guarantee the accuracy, integrity, or quality of the information, data, text, software, music, sound, photographs, graphics, videos, messages or other materials available on such third party websites. The inclusion or exclusion does not imply any endorsement by sale manthan of the third party websites, the website`s provider, or the information on the website. The information provided by you to such third party websites shall be governed in accordance with the privacy policies of such third party websites and it is recommended that you review the privacy policy of such third party websites prior to using such websites.

Security & retention

The security of your personal information is important to us. Sale manthan strives to ensure the security of your personal information and to protect your personal information against unauthorized access or unauthorized alteration, disclosure or destruction. For this purpose, sale manthan adopts internal reviews of the data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where sale manthan stores your personal information. Each of the sale manthan entity shall adopt reasonable security practices and procedures as mandated under applicable laws for the protection of your information. Provided that your right to claim damages shall be limited to the right to claim only statutory damages under information technology act, 2000 and you hereby waive and release all sale manthan entities from any claim of damages under contract or under tort.

If you choose a payment gateway to complete any transaction on website then your credit card data may be stored in compliance with industry standards/ recommended data security standard for security of financial information such as the payment card industry data security standard (pci-dss).

Sale manthan may share your information with third parties under a confidentiality agreement which inter alia provides for that such third parties not disclosing the information further unless such disclosure is for the purpose. However, sale manthan is not responsible for any breach of security or for any actions of any third parties that receive your personal information. Sale manthan is not liable for any loss or injury caused to you as a result of you providing your personal information to third party (including any third party websites, even if links to such third party websites are provided on the website).

Notwithstanding anything contained in this policy or elsewhere, sale manthan shall not be held responsible for any loss, damage or misuse of your personal information, if such loss, damage or misuse is attributable to a force majeure event (as defined below).

A force majeure event shall mean any event that is beyond the reasonable control of sale manthan and shall include, without limitation, sabotage, fire, flood, explosion, acts of god, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorised access to computer, computer system or computer network,, computer crashes, breach of security and encryption (provided beyond reasonable control of sale manthan )power or electricity failure or unavailability of adequate power or electricity.

While we will endeavor to take all reasonable and appropriate steps to keep secure any personal information which we hold about you and prevent unauthorized access, you acknowledge that the internet or computer networks are not fully secure and that we cannot provide any absolute assurance regarding the security of your personal information.

You agree that all personal information shall be retained till such time required for the purpose or required under applicable law, whichever is later. Non-personal information will be retained indefinitely.

User discretion and opt out

You agree and acknowledge that you are providing your information out of your free will. You have an option not to provide or permit sale manthan to collect your personal information or later on withdraw your consent with respect to such personal information so provided herein by sending an email to the grievance officer or such other electronic address of the respective sale manthan entity as may be notified to you. In such case, you should neither visit any website nor use any services provided by sale manthan entities nor shall contact any of sale manthan entities. Further, sale manthan may not deliver products to you, upon your order, or sale manthan may deny you access from using certain services offered on the website.

You can add or update your personal information on regular basis. Kindly note that sale manthan would retain your previous personal information in its records.

Business / assets sale or transfers

Sale manthan may sell, transfer or otherwise share some or all of its assets, including your information in connection with a merger, acquisition, reorganization or sale of assets or business or in the event of bankruptcy. Should such a sale or transfer occur, such sale manthan entity will reasonably ensure that the information you have provided and which we have collected is stored and used by the transferee in a manner that is consistent with this privacy policy. Any third party to which any of sale manthan entity transfers or sells as aforesaid will have the right to continue to use the information that you provide to us or collected by us immediately prior to such transfer or sale.

Further acknowledgements

You hereby acknowledge and agree that this privacy policy:

  • Is clear and easily accessible and provide statements of sale manthan policies and practices with respective to the information.
  • Provides for the various types of personal or sensitive personal data of information to be collected.
  • Provides for the purposes of collection and usage of the information.
  • Provides for disclosure of information.
  • Provides for reasonable security practices and procedures.

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